AI tool based on Shri Narayanan’s research adopted by NBCUniversal

As reported in The Hollywood Reporter on Oct. 7, 2021:

Spellcheck for Bias is a digital tool developed by the Institute in partnership with the Signal Analysis and Interpretation Laboratory at USC’s Viterbi School of Engineering that uses artificial intelligence to analyze scripts and identify characters by gender, race, sexual orientation and gender identity, disability, age and body type. The tool also can measure percentage of dialogue by demographic identity as well as pick up on characteristics such as violence, discrimination and intelligence.

“I am heartened by NBCUniversal’s commitment and ongoing dedication to systemically improve Latino, Latina, Black and AAPI representation in their content companywide as well as to incorporate many insights from our Spellcheck for Bias into upcoming productions,” Davis said in a statement. “We are so excited to continue this partnership with NBCUniversal along with Shri Narayanan and his team at USC Viterbi as we expand our Spellcheck for Bias tool.” Read the rest of the story on The Hollywood Reporter website.

Please contact Nikolaus Traitler, Senior Licensing Associate, at traitler@usc.edu for information about this technology.