What does it take to turn a vague, fanciful notion -- with a million specific requirements -- into a working reality? At TEDxUSC 2010, Adam Sadowsky shared a behind the scenes look at the inspiration, design, build, and operation of the celebrated Rube Goldberg Machine his team built for the OK Go music video, “This Too Shall Pass.” During this talk, he reveals some of the insights he gained while building this machine, as well as what the experience taught him about approaching all of life’s challenges – big and small.
Adam Sadowsky has been fascinated by the way things work since he was a child, taking apart the family phone at age 9. He applies that curiosity and love of technology as the President of Syyn Labs, a collective of artists who use technology and applied physics to create mind-bending, visually interesting, interactive experiences.
Most recently, he and the Syyn Labs team were responsible for building the Rube Goldberg Machine featured in the highly acclaimed music video for OK Go, "This Too Shall Pass". An entrepreneur with experience in a broad range of industry sectors, Adam has been involved in the early stages with companies in software, product design, video games, genetics research and online auctions.
Adam is also the COO of Mindshare.LA, a monthly event in Downtown LA fashioned after the TED conferences.