Being right isn’t everything. Like it or not, the best ideas need to be sold. One of the biggest mistakes technical experts make is focusing 100% on the idea and the details, without considering how to get the buy-in of key decision influencers.
Gain a practical framework for assessing the personal needs and motivations of the influencers – decision-makers including executives, bosses, peers, that you’ll want to connect with.

“Getting the Buy-In During Challenging Times” seminar on October 22nd, 2009, brought to you by the IEEE San Fernando Valley Section.